CHAT BOT VIRTUAL COACH! Incredible. Love love love this.
Amount of content they let me see without asking me to sign up.
Auto-play video on intro.
Needing to pay for additional content and coaching chat, BUT would like them to send me a text response in the chat bot that says that it’s premium when I send a response, rather than just taking me to a sign up page first. It was a little unexpected and surprises in UX are no bueno.
NOT A FAN:
Found some of the text-based buttons hard to click.
The navigation on home page (Pillars, Pros, etc) was a little confusing.
Thought clicking “more” under Pros section would show more athletes names.